Pioneering labels Salsoul Records & West End Records form creative partnership with Ultra Records
Verse Music Group Founder and CEO Curt Frasca says of the partnership, "Ultra's founder Patrick Moxey and team revolutionized the dance music genre over the last decade through passion, listening to their audience and a willingness to embrace and push new technologies. Ultra has maintained their independent spirit in spite of becoming the world's #1 dance music brand. Our companies share a creative vision and passion for both Salsoul & West End's game changing history and exciting future".
Salsoul Records was the most influential record companies of the disco era. Salsoul is known not only for its legendary catalog but also for being the first record label to release a 12" single record. If you're not familiar with Salsoul Records, chances are you've heard the labels songs or instrumentation sampled in hundreds of today's dance tracks.
West End Records is known as one of the most prominent labels in dance music’s history. During the disco era, many labels and artists scrambled to put out records that would ride the wave of disco's popularity but West End was not jumping on any bandwagon. West End created the bandwagon, releasing hits like Taana Gardner's "Heartbeat," Loose Joints "Is It All Over My Face," Barbara Mason "Another Man," and The NYC Peech Boys' "Don't Make Me Wait," creating a frenzy on dance floors. These titles, along with many others in the West End Records catalog, went on to become some of the most sampled songs in music history.
Ultra Records was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey. Ultra's current roster includes artists Kaskade, Tiesto, Deadmau5, Markus Schulz, Above & Beyond, Benny Benassi, Ferry Corsten, Armin Van Buuren, and many others. Ultra has featured releases from the aforementioned artists and many others such as Paul Van Dyk, David Guetta, Paul Oakenfold, The Crystal Method, and more. Amassing a catalog of hundreds of videos, Ultra Records currently ranks at #10 worldwide on YouTube for Most Viewed (All Time) and #2 in the Most Viewed (All Time) Musician category.
